The son of Michael Jordan, the greatest basketball player of all time, is following in the footsteps of his father. No, he’s not attending the University of North Carolina. No, he’s not wining slam dunk contests, and no, he’s not leading the Chicago Bulls to six NBA championships. And he’s certainly not getting into the Basketball Hall of Fame without a ticket.
Marcus Jordan, a freshman at the University of Central Florida, which has an apparel contract with adidas, said he would not wear that brand and instead don Nike’s Air Jordan shoe, named after his father, citing family pride. Family pride? Really!??!
My first reaction to this would be UCF is far from a college basketball mecca, and Marcus Jordan probably doesn’t have the skills his dad possessed. I understand that he’s a high-profile player with a high-profile father, but he’s still part of a team and making these sorts of waves as a freshman probably won’t bode well for him in the future.
Secondly, UCF athletic director Keith Tribble told a media outlet that the player can choose his own shoe, and that an instance had come up in the past when a football player wore a different brand because the team brand didn’t fit. Just don’t tell that to adidas, which, according to a spokesperson, said an agreement has yet to be reached.
Look, if I’m the CEO at adidas, and I’m paying good money to outfit these players, you’re damned right I want Michael Jordan’s kid in my shoe. The way I see it, UCF can do one of two things if he refuses to wear adidas: 1) Cut ties with the shoe company and look for another apparel company, one that complies with this little brat’s request, or 2) Yank his scholarship and the headaches already coming with it.
If neither of those work, the AD can always hit up his Airness for some cash to outfit the entire athletic program with the Swoosh.
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It should come as no surprise that an offspring of Michael Jordan would be as full of himself as his dad always has been.
Speaking of which, the elder Jordan is so full of himself that his line of Jordan shoes contains only his "Jumpman" image. No Nike Swooshes.
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